There were a few really great listing videos this week. We’ll start off with this fantastic one that does something that’s genius!
10627 Gingerwood Cove, Carmel Valley
This video starts off with some very impressive views of the neighbourhood. It really showcases the terrain and scenery.
What immediate stood out to me though was the location pin by the property.
It’s a really simple thing but it’s an absolutely genius idea.
Many videos have aerial views of the neighbourhood but adding that pin really helps give you an idea where the property is.
Another excellent thing this video does is use text overlays to highlight features of the home.
Text is often tricky to do with photos and videos. It’s often very hard to read because of the background.
One trick to make your text much more readable is to use a transparent overlay like you see in this video. Instead of putting the text directly over the video there’s a transparent black box behind it.
This is very easy to do.
In your video editing program simply draw a black box, set it’s opacity to somewhere between 50% to 70% and put white text over it.
The more complicated the background, the less transparent you want to make the overlay.
You can use this trick any time you need to overlay text over an image or video. We do this all the time when we share images on social media.
The rest of this video is excellent as well. It shows off each section of the property very well but doesn’t take up too much time.
It highlights the fact that there’s a school and park nearby and again uses the pins to emphasize that.
All in all this is a fantastic idea and we can’t get over the pin idea. Why haven’t we thought of that before?
Mokuleia Estate For Sale | 68-999 Farrington Hwy, Mokuleia, Hawaii 96791
This property is in an absolutely fantastic location and this video does a fantastic job highlighting that.
Not only do you see some beautiful views of the beach and surrounding area but the video does a fantastic job showing how quiet and tranquil the area is.
The video does an excellent job showing the interior and communicating how spacious and open it is.
There are some excellent moments like at 0:52 and 1:18 where you really get to see the details of the wood and stone.
We also really liked the end where it shows the agent’s contact information and photo.
It’s always a good idea to include contact information to make it as easy as possible.
Adding a professional photo of a happy agent makes it more personal as well.
Nursery and Luxury Home for Sale in Washington County
This video starts off with an excellent shot in front of a green screen. There’s a photo of the property in the background and a little overlay with some branding and a web address.
The whole shot looks very professional and lets you meet the agent.
The narration throughout the video is excellent. It explains everything you need to know and gets you excited.
The video does an excellent job at 0:35 of showing off the floor. It does a similar thing later at 0:50 showing off the countertops in the kitchen.
This is a very niche property with the greenhouses and nursery facilities. The video does an excellent job showcasing these features so there’s no confusion.
At the end of the video there’s an excellent summary with contact information for the agent, a quick summary of some of the features, MLS number and most importantly of all, the price.
Two and a half minutes is the perfect length for a video like this as well.
Queen Creek, AZ Luxury Home For Sale: 4 Bed 4 Bath Log Cabin Home On 10 Acre Lot
This video starts off with some absolutely fantastic views of the exterior and lot. There’s also an excellent shot of the view from the porch.
There are excellent shots of the interior with slow pans across each room from multiple angles. The camera doesn’t waste time either and each shot is just long enough.
The house itself is empty but there are some little touches to make it feel warmer. Things like the backpack hanging on the hook, towels and soap dispensers in the bathroom, etc.
In the end the video finishes with a shot slowly pulling away from the property which is always a classy way to end a video like this.
Finally the video description and title are fantastic.
There’s a link to the listing right at the top of the description. You can see it and click through without having to click the show more link.
The description is very well written, includes contact information and both the title and description have all the keywords this listing could need.
If you’re looking for a title and description template to emulate, this is it!
We’re always looking for excellent listing videos so if you have one for us to check out feel free to let us know.