This is a weekly feature where we showcase the best listing videos that we saw during the past week.
If you’ve got an awesome listing video that you’d like to suggest feel free to send it to us and we might feature it in a future post.
Homes for Sale 77004 – Luxury Hi-Rise 5925 Almeda Road 12614 Listed by Alex DiSaggio
This is an excellent short and sweet video.
It starts off with some excellent views of the exterior of the building. The views on the inside are excellent as well with very good lighting.
Another nice touch is the overlay at the bottom of the video with the agent information and phone number.
The only negative thing we really could?say is that the audio?kind of abruptly cuts out. That could be a bit smoother.
4144 Twilight Ridge Carmel Valley San Diego 92130 (Offered by Broker Kurt)
Last week we saw a video that used a pin to show the location of the property in the neighbourhood. We thought this was a fantastic idea.
This video makes excellent use of the pins to show the location of the home and how far away from the beach it is.
At 0:50 there’s a very nice and unique view of the stairs. Views like this are excellent ways to show how unique your listing is.
Throughout this video every time you see a mirror you’ll notice there are no people in the reflection. Take a moment when you film a room with a mirror to make sure you can’t see the camera person. It makes your videos look very amateurish if you see people in the reflections.
The video ends again with a view of the neighbourhood and the agent information which is the perfect way to end.
The video length is 1:35 which is absolutely perfect. There’s just enough time to show everything you need but it’s not too long that people will get bored.
Luxury Home for sale in Beverly Hills | 1410 Davies Drive
This video begins with some absolutely fantastic views of the neighbourhood and house exterior. We especially liked the view of the window at 0:15.
The music fits with the video very well. You’ll notice the camera movement and cuts line up with the music. At 0:24 the music speeds up and so does the video to match. This is definitely something a bit more advanced but if you can pull off something like this it looks fantastic.
This video mixes in photos of the interior with the video. If you have really nice photos you can absolutely mix them in with the video. The only thing with this video though is the resolution of the photos is much lower than the video. The lighting is very different too so it’s pretty jarring when it cuts to the photos in the middle.
The rest of the video beautifully highlights the interior and we especially loved the view of the staircase at 1:08. When making your own videos you absolutely want to look for views like this and include them. It’s a very simple way to make your listings stand out.
The video ends pulling away from the property which is always an excellent way to end.
You’ll also notice that the first thing in the video description is a link to the listing. Always make it as easy as possible for people to get more information and contact you.
Continuum South – Miami Beach – Apt 3004 – Condo for Sale by Brown Harris Stevens Miami
This is a fantastic video with a very modern feel, especially with the choice of music
We absolutely loved the arrow pointing out which unit this was on the exterior of the building.
Moving throughout the condo is very smooth and each room is beautifully showcased with multiple angles of each room.
There are excellent, easy to read text overlays with just a enough animation to make it interesting without being distracting. The animations also contribute to the overall modern feel of the video and most video editing apps should easily be able to do something like this.
At 2:27 there’s a very nice movement from one room to another. If you have two bedrooms with doors side by side this is a very easy move to pull off and it looks great.
The video is a bit longer than ideal at 3:20 but it’s not too bad. It might benefit from cutting out a bit of the living room footage.
One other touch we really liked is how this video ends with a short URL for the listing. Short URLs aren’t difficult to make, usually you just set one up and redirect to your actual listing page. This makes it much easier for someone to type in the URL and access your listing.
For really important listings as well you can consider registering a short domain name and redirect that as well.
SOLSTICE CONDO FOR SALE – 225 Webb Dr #405, MISSISSAUGA REAL ESTATE
Our last video this week isn’t super complicated or fancy. Instead it’s an excellent example of how you don’t need fancy editing software or equipment to make a great listing video.
The video starts off with some nice views of the exterior of the building and continues with an excellent showcase of the interior. The camera simply moves back and forth through the rooms nice and smooth. It shows everything you need to see.
Since this is a condo the video also includes some excellent videos of the amenities such as the pool, sauna and gym. If you’re going to be filming things like this you want to do it when no one is around like in this video. Having people in the shot definitely doesn’t look good so film late at night or during the day when everyone’s at work.