Your brand is your voice in a virtual world. Social media is an excellent way to grow your brand and reach people wherever they are. People use social media to communicate with experts, learn, make purchases, have fun and engage with them.
Social media is essential for brokers to market their services, show their expertise, and establish relationships. This sounds like a great way to reach clients and prospects. But there’s a catch. You have to do it right.
Here are ten ways you can improve your social skills.
1. Choose the right channel.
LinkedIn is the best platform for benefits brokers. Establishing a professional company presence is easy and accurately describes your business, events, and other essential details. Although sites like Pikdo, Instagram, Twitter, and Facebook may be good options, they require time and effort.
2. Get to know your clients.
They are open to answering questions. They ask questions. Guidance on compliance? Does wellness advise? It would help to show them that you care and make them feel comfortable.
3. Grow your audience.
Creating a social media profile is not enough. It’s not a simple “build it, and they will follow” strategy. You can tell people about your social presence by including links/icons on your website and email signatures.
4. Invite them to follow you.
You can send 100 invitations per month directly from LinkedIn. Give it a shot! Commit to your followers. You want people to enjoy your posts and look forward to them. It’s not possible to post one post per week.
It would help if you created a social media content plan that lists your posts for the week, month and quarter ahead of time. While you can still make a few posts as needed, it is better to set aside some time for planning your posts.
5. Do you want to be better than your competition?
Are you aware of what your competitors are doing socially? Do they offer advice or checklists or promote their business? Could you take a look at them? Find out what you love and dislike about them, and then figure out how to improve.
6. be ready to engage.
You want people to respond to your content. Engage with your audience whenever they respond. To ensure that your replies are timely and relevant, make sure someone monitors your page. All good or bad comments should be responded to as quickly as possible.
7. Use to mix it up.
You can use a variety of content types. Keep things interesting by posting a mix of information. Video, pdfs, and articles are all excellent options. To see which type of post is most popular, observe how people react to different posts.
8. Provide quality and creativity.
As a benefits broker, you want your content to provide value to your customers. You can mix posts that educate – give insight on a topic your audience needs to know about, promote – tell them something about your brand and services that makes you unique, and have some fun – let them see the non-business side of your business.
You may sponsor or attend community events. You could create a series your followers can look forward to on an ongoing basis. You can also find Wellness Wednesday in the A-Z or Benefits Buzz of The Week.
9. Measure success.
Metrics are your friend. You can improve your knowledge the more you learn. Consider every post as a data point. Then, track the numbers. You can measure audience growth, the number of shares, comments, and likes. To determine the content for future posts, identify your top posts.
10. Commit to improving your social media presence every week/month.
The best thing about social media is the metrics. The results of your activities are at your fingertips. You can look at the metrics and make some tweaks to get more of what your followers want. It would help if you pivoted when necessary.