These days, having a real estate social media marketing strategy is a must for any real estate agent.
The reason is simple: most of the industry has moved online. If you want to build trust with your clients, you can’t rely on cold calling and traditional marketing. Your clients want someone who’ll have their back at all times.
Now, having a social presence is not enough. For your marketing strategy to work, you need to focus on generating leads. If you’re not sure how to do that, here are 10 real estate social media ideas you should consider.
1. Be Yourself
Many real estate agents have ghost writers create their marketing copy. Though this approach may save you some time, it won’t do much for your reputation. No matter how good the copy is, it won’t give your clients an idea of who you are.
In other words, your personality should be a major part of your marketing strategy. Most home buyers want to make a personal connection, and being yourself is the easiest way to get there.
2. Use the Right Hashtags
As you may know, hashtags can help you increase audience engagement. Still, this is far from their sole purpose. Using the right hashtags is also a great way to market your real estate brand to potential customers.
Which hashtags should you focus on? In most cases, standard examples such as #justlisted or #househunting will work fine. For best results, do some keyword research to find hashtags relevant to your location.
3. Respond to Comments
Do your clients take their time to post comments on your social media sites? If so, do your best to respond to them whenever possible. By acknowledging those who praise your services, you come off as inviting and humble.
While you’re at it, make sure respond to negative comments as well. Some of your critics will be looking for a listing that’s not available anymore. Take their comments in stride and try to turn their attention to your other properties.
4. Start a Blog
When it comes to popular real estate marketing ideas, using a blog is always near the top of the list. The main purpose of blogging is to show your expertise in the real estate market. You can also optimize your posts to attract new clients.
For example, many home buyers don’t know the difference between a mortgage and a deed of trust. By writing about that, you’re engaging potential clients with your real estate brand. For other information on this matter, read more here.
5. Promote the Town
In real estate, the neighborhood can matter almost as much as the house itself. If you’re moving to a different town, you’ll want to know the ins and outs of it. This goes beyond mentioning basic demographic statistics in your blog posts.
One thing you can do is include a @CityOf handle is your tweets. A lot of city accounts on Twitter have this handle and might retweet you. If you’re promoting a property, this can help you reach a whole new audience.
6. Automate Your Posts
The secret ingredient of a proper real estate social media strategy is consistency. If you want to engage your potential clients, you’ll need to have a strict post schedule. This includes paying attention to optimal posting times.
Of course, sometimes you won’t have the time to create your social media posts. The good news is that there are many online resources that can automate this process for you. The best tools also have their own analytics sections.
7. Chat with Your Followers
In this industry, home buyers expect an instant response to their questions. This is one of the few things that hasn’t changed in recent decades. What has changed, though, is where they ask these questions.
You guessed it — they’re going online. Many of them are tweeting at real estate experts or using Facebook recommendations. This is a nice opportunity to help them navigate through the early stages of the buying process.
8. Include Realtor Quotes
Coming up with quality content for your marketing strategy is often a struggle. If you need help in this regard, remember to keep things simple. Most of the time, you’re looking for short snippets that resonate with your audience.
There are two reasons why realtor quotes are a good fit for this strategy. First, they help you build trust with your followers — but only if done well. Second, you can turn them into those neat image quotes that everyone likes.
9. Optimize Your Ads
Facebook is a great tool for leveraging the power of social media for real estate marketing. The main reason for that is the enormous amount of data they have access to. That’s why Facebook ads are a cost-effective way to reach your clients.
Of course, the real trick is in optimizing those ads for your purposes. For starters, try targeting an audience based on spending habits and household income. This helps you show your ad to specific people with specific interests.
10. Invest in Video
Video marketing can get expensive, but it’s a key part of any content marketing strategy. This goes double for the real estate industry, which contains a strong visual element. After all, most of your clients want to see what they’re buying.
Right now, one of the biggest industry trends involves 360-degree videos. These are perfect for providing immersion and presence. That way, your audience can tour your property from the comfort of their own home.
More on Real Estate Social Media Marketing
As you can see, social media has made a big splash in the real estate market. Now it’s all about riding that wave.
In practice, this means that you should focus on generating content for the end-user. Put yourself in your clients’ shoes and figure out what they want. With the right answers, you can make a big difference in your social media performance.
Want to know more about harnessing the power of real estate social media marketing? Look to Instagram for inspiration! Here are some of the biggest do’s and don’ts of marketing properties on Instagram.