The pandemic has been a driving force of change for the real estate industry. It has pushed everyone to create and adapt a digitalized version of their daily operations.
As a real estate agent, you know how competitive this field can get. And to thrive, you need to ace your marketing game. Here’s a breakdown of the 6 best marketing strategies that can help you stay in the market for long, generate more leads and take your business forward!
6 Marketing Ideas to Generate More Real Estate Leads
When done correctly, these six marketing ideas will surely make your potential customers swamp you with calls or website visits!
1. Use 3D Rendering
While facts add trust, attractive visuals make everyone stop scrolling mid-way! Images hold power to urge people to read further. And that’s why you need to utilize it carefully!
Photographs work great. The right composition, lighting and décor do the trick. But there’s a heavy time and money investment. You need to find the right professional and sometimes even wait for them to squeeze some time out of their schedule for you!
You’ll have to wait for them to prepare the property, find the right weather and lighting, and run around the house with the right décor.
But if you’re running short on time, there’s another technological advantage – 3D rendering! There are 3D rendering companies that make your marketing material more remarkable. They create a photorealistic 3D visualization of interiors and exteriors. You won’t have to worry about the weather condition for shooting, as graphics are created on the computer.
2. Show Floor Plans
3d Floor plans showcase the complete picture of real estate. A potential buyer can quickly estimate the dimensions, layout, and proportions. They can view what each space in the property is functional for.
When you showcase a listing on your website, your viewer should have the complete information imagination of the exact dimensions. This gives them a precise idea of whether it will suit their needs.
3. Take 3D VR Panoramas
3D panoramas showcase a 360° view of an interior with clickable rooms. When you use these to attract potential buyers, they can submerge in the warmth of the home and get a deeper understanding of the interior.
They get an almost realistic experience of how the house will feel! They’ll be able to connect with the property better and imagine themselves in it.
4. Apply Virtual Staging
Like traditional staging, even virtual staging showcases a property in the best light possible. While the traditional one uses a conventional approach, like bringing actual furniture or décor into the house, the virtual staging takes a more digital approach. You can stage the house with furniture and décor virtually!
This can be one of the best marketing materials for real estate agents. Every buyer wishes to see themselves adjust to the house. They want to feel like they’re looking at a space meant for them and not anyone else. With a few touches here and there, virtual staging software can make that happen!
Add the right furniture to an empty space and cater to every buyer’s unique taste.
5. Create a Real Estate Website
A website is the face of your business. Your business needs to have a humanistic approach, so it seems like a real person is running it. People can connect better with you. Hence, making a website is an essential real estate marketing strategy.
Apart from adding a human touch, it helps generate quality leads, gives complete control of the information you share, and improves credibility!
6. Use Flyers
Not only do flyers help market a property, but they also help you stay on top of everyone’s mind! Whether it’s a potential home buyer or someone who wants to sell their property, an attractive flyer will make people wonder about you.
Moreover, if your buyers are in their mid-stage home shopping or have just begun their house hunt, flyers are more likely to catch their attention and make them think of contacting you!
Having strong real estate marketing materials increases your chances of grabbing more leads. Moreover, as the competition increases, it becomes necessary to employ the right techniques!
Author Bio: Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.