Are you struggling with how to market a moving company?
Do you feel like, when it comes to advertising, your competition is always a few steps ahead of you?
Frustrated by a continual decline in business — and wondering if your current moving company marketing strategy is to blame? If you answered “yes,” to any of these questions, then you need to keep on reading this post.
In it, we’re sharing some of the most effective types of marketing for moving companies. From learning about blogging to covering social media, we’ll tell you what you need to know.
1. Invest in Promotional Products
Promotional products are still one of the most effective ways to market your company.
You can give people branded pens and pads to making packing lists, branded duct tape to seal up boxes, and anything else related to moving.
You could even brand your moving boxes.
That way, people who pass by when the move is taking place (or even see the boxes when they’re reused later) will remember your moving company. Plus, everyone loves getting free stuff. Moving company ads in the paper or on television work well.
However, people like having a tangible reminder of your business, too. Promotional products keep your name in their heads long after the move is over with.
2. Start a Moving Blog
The foundation of any good moving company marketing strategy?
Start writing a blog!
For example, you could write a post on what to look for in quality long distance movers. Be sure to include a few links to your website and “contact” page within the content.
You can also include keywords — things people type into search engines when they’re looking for moving services — in your blog posts. This way, you’ll be able to connect with people who are actively looking for movers right now.
You’ll also rise higher in the search engine rankings, which means more clicks and conversions for your company.
3. Take Social Media Seriously
You might think that social media is mainly for companies that sell clothing, travel experiences, or just for celebrities.
But the truth is that we are living in the time of “social shopping.”
This means that your moving company can seriously benefit from taking social media seriously. Upload a minimum of one picture or post a day. Make sure you tag it with both location-based hashtags and hashtags that are popular within the moving industry.
Include links to your social media profiles on your website and in the signature of your emails.
Ensure that you enable geolocation tagging, too. This way, people who are looking for movers in your service area can quickly find your company.
Which of These Moving Company Marketing Techniques Will You Try?
We hope you’ve felt inspired by these moving company marketing strategies.
Remember that, to have the most success, a combination of both print and digital marketing options works best.
Looking for additional out-of-the-box ideas?
We’ve got you covered.
Whether you work within moving, real estate, or are just looking to buy or sell a home, rely on us to tell you how to do it the right way.