Congratulations on joining the world of real estate!
If you do business right, you can build a successful empire that will be run even by your future generations. However, getting started in this industry isn’t all rosy.
Getting your name out there, generating leads, and securing your first listing is no mean feat. The first months as a real estate agent will be hard. You may even question your decision to be a realtor.
Nevertheless, with a few tricks up your sleeve, you can build a thriving business within no time. In this light, here are our top tips on how to get real estate leads as a complete newbie.
Start with Your Circles
Before you start pitching your business to strangers, talk to people you know. These could end up being your clients. If not, they can refer you to their friends or acquaintances.
Tell your circles about your real estate career. Let them know that they can come to you if they wish to buy a home. Ask them to refer you to their circles.
Bear in mind that your friends and family may take time to trust you as a newbie realtor. Thus, be patient with them as you grow your skills. Don’t be pushy when they seem hesitant to work with you.
Build an Online Presence
After approaching your friends and family, the next step is to identify clients outside your circle. The best way to do this is by building an online presence.
Research shows that 44% of property buyers look for properties online first. The same study shows that over 90% of real estate firms have websites.
Online visibility allows you to expand your networks and increase the chances of generating leads. Create a business website and join social media sites such as LinkedIn, Twitter, and Facebook.
Put your name out there and let the digital world know that you are offering realtor services. You may score your first client on the Internet!
Create a CRM System
The real estate business is a relationship business. You need the right tools to build strong relationships with your prospects. One of the best tools is a customer relationship management system.
A customer relationship management system is a tool that enables you to keep track of your contacts. It shows you the following concepts:
- The number of clients and prospects you have
- Clients who have used your services
- Clients who have referred you to their circles
- Prospects who are close to buying a new property
- The last time you contacted each person on your contacts
A CRM system allows you to stay in touch with real estate clients and prospects. This way, you can build strong relationships that will ultimately lead to conversions.
Learn How to Get Real Estate Leads with Content Marketing
You now have an online presence and are using a CRM system to keep track of your contacts. The next thing is to learn how to get real estate leads with content marketing.
Content marketing is one of the most powerful tools in real estate marketing. It involves the creation of informative online materials such as blogs, videos, and social media posts to create awareness and generate leads.
When done correctly, content marketing can increase the visibility of your website on search engines. This increases site traffic and allows more prospects to come into contact with your real estate brand.
Marketing your business on the digital space can be overwhelming for a new realtor. However, there’s no need to fret! You can hire an expert to do it for you.
Visit this site to learn more about digital marketing and how seeking professional marketing services can be a game changer for your real estate business.
Automate Your Processes
Moving your services to the digital space is the best step you can take towards building a real estate empire. However, your business will only thrive online if you embrace automation.
For example, you may not always be present to respond to emails every time someone signs up on your website. Similarly, you may not remember to post on social media or engage your online following.
You need automation tools to do all these things for you. Create a sales funnel that cuts across your social media pages and website. Create landing pages and automate your funnel.
When a client takes a specific action, they can be automatically directed further down into the funnel until they convert. Automate the following processes:
- Content marketing
- Email marketing
- Customer and contacts (through the CRM system)
- Tasks and projects
Make use of automation tools such as email marketing software, scheduling tools, administration tools, and project tools.
Automation will make online marketing easy for you. What’s more, it will also leave you enough time to build offline relationships and close deals with clients.
One way to get lead estate leads for new agents is by staying up-to-date with market trends. Clients want to associate with a realtor who knows what’s going on in the real estate industry.
What are the prevailing industry trends? What are the new building projects in the neighborhoods in your area? Which properties are affordable in your client’s preferred location?
Stay updated on local and national industry trends. Write about these trends on your website and keep your prospects informed as well.
Doing this will present you as a voice of authority in the industry. As a result, more real estate clients will be willing to work with you.
Send Thank-You Messages
Finally, once you have scored a client and served them, don’t forget to send a thank-you note. Customers feel valued when you appreciate them for trusting you with their real estate needs. They are more likely to come back and even refer your friends.
Take time to draft personalized thank-you messages for all clients you work with. Also, you can throw in a freebie such as a gift card.
The small gesture of gratitude can go a long way in strengthening relationships and creating return customers.
Are You Ready to Conquer the Real Estate World?
You know how to get real estate leads. Go out and conquer the world. Get as many listings as you can and build a successful startup that will grow into a massive empire.
Before you go, register on our site for free to join our community of real estate professionals. Here you will learn the latest digital marketing strategies in real estate. You’ll also get to network with industry thought leaders and gain access to exclusive content, guides, and resources.