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Books

Great Books that We Recommend

If you want to be successful then you’re going to have to read. Below is a collection of books that we highly recommend to learn skills such as marketing or sales, help you in your real estate career and with personal development.

Marketing

These are our favorite marketing books and they cover lots of topics from marketing strategy to social media to content marketing.

 

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

By: Al Ries and Jack Trout

No B.S. Direct Marketing

No B.S. Direct Marketing

By: Dan S. Kennedy

No B.S. Trust Based Marketing

No B.S. Trust Based Marketing

By: Matt Zagula and Dan S. Kennedy

 

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

By: Gary Vaynerchuk

Permission Marketing

Permission Marketing

By: Seth Godin

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions

By: Carmen Simon

 

80/20 Sales and Marketing

80/20 Sales and Marketing

By: Perry Marshall and Richard Koch

Epic Content Marketing

Epic Content Marketing

By: Joe Pulizzi

Sales and Persuasion

Sales is a big part of your job as a real estate agent and these are some of the best books we’ve found to help you become a successful salesperson.

 

Spin Selling

Spin Selling

By: Neil Rackham

Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

By: Robert Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

By: Robert Cialdini

 

The Greatest Salesman in the World

The Greatest Salesman in the World

By: Og Mandino

The Little Red Book of Selling

The Little Red Book of Selling

By: Jeffrey Gitomer

Secrets of Closing the Sale

Secrets of Closing the Sale

By: Zig Ziglar

Real Estate

We especially recommend these books if you’re a new agent and want to learn more about how to succeed in the real estate industry.

 

The Millionaire Real Estate Agent

The Millionaire Real Estate Agent

By: Gary Keller, Dave Jenks and Jay Papasan

Your First Year in Real Estate

Your First Year in Real Estate

By: Dirk Zeller

Next Generation Real Estate

Next Generation Real Estate

By: Brendon DeSimone

 

The Book of YES: The Ultimate Real Estate Agent Conversation Guide

The Book of YES: The Ultimate Real Estate Agent Conversation Guide

By: Kevin Ward

Personal Development, Success and Mastery

A collection of books that will help you develop the right mindset and achieve success and mastery in life.  These books cover topics such as money, stoicism, fearlessness, productivity and more.

 

Think and Grow Rich

Think and Grow Rich

By: Napoleon Hill

Outwitting the Devil

Outwitting the Devil

By: Napoleon Hill

The 48 Laws of Power

The 48 Laws of Power

By: Robert Greene

 

Mastery

Mastery

By: Robert Greene

The 50th Law

The 50th Law

By: 50 Cent and Robert Greene

How to Fail at Almost Everything and Still Win Big

How to Fail at Almost Everything and Still Win Big

By: Scott Adams

 

The War of Art

The War of Art

By: Steven Pressfield

The Obstacle is the Way

The Obstacle is the Way

By: Ryan Holiday

Ego is the Enemy

Ego is the Enemy

By: Ryan Holiday

 

The Millionaire Fastlane

The Millionaire Fastlane

By: MJ DeMarco

Secrets of the Millionaire Mind

Secrets of the Millionaire Mind

By: T. Harv Eker

Antifragile: Things That Gain from Disorder

Antifragile: Things That Gain from Disorder

By: Nassim Nicholas Taleb

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