According to the National Institute on Drug Abuse, there are around 14,500 specialized treatment facilities across the United States.
Understandably, that level of competition can spell disaster for your facility without a great ad strategy.
But reaching out through your marketing has the potential to save someone’s life, so it’s important you get it right.
Here are five tips on addiction marketing to help bring attention to your facility.
Focus on a Local Approach
Virtually all addiction treatment centers are small, independent organizations. So your aim should be to create a hyperlocal marketing strategy.
Since Google tailors results to a user’s location, a highly-detailed local campaign always beats a global focus.
Provide patients and caretakers with your information by listing your facility wherever applicable. You can take out a listing on Google My Business, for instance.
It’s also a good idea to look into listing your facility on the Substance Abuse and Mental Health Services Administration’s directory.
Approach Addiction Marketing From an Empathetic Standpoint
It’s easy to be cynical about rehab marketing and feel like money is the only factor that matters.
You’ll need to win their trust and show your patients that you truly care about their well-being.
Content marketing is a fantastic way to earn trust and establish a relationship with your audience.
Strive to use your blog, social media, and video content to form connections and genuine bonds. You’ll win your audience’s trust in no time.
Your Language Matters, Too
How you phrase your copy goes a long way in gaining trust. But more than that, it has the potential to inspire your audience to take action.
For an example, let’s use Inspire Malibu’s addiction treatment website.
Take a quick glance around their homepage. Notice some of the words and phrases they use. Front and center and phrases like “Eliminate addiction” and “Order now.”
Even the brand’s name, Inspire Malibu, encourages action and evokes a feeling of change.
Stay Available
Addiction doesn’t wait for business hours. Even if your facility’s doors close each day, staying available to those in need can potentially help someone get sober.
One survey discovered that up to 77% of companies use social media to meet on-demand customer service expectations.
Whether you have a dedicated staff member on hand to field calls or use an AI chatbot, your patients will value having someone to help.
Tailor Your Keywords
Choosing keywords for an addiction treatment marketing campaign can be difficult.
Keywords should be short, to the point, and resemble a natural question.
And don’t forget to keep voice search in mind, too. Thanks to voice assistants, voice search is expected to make up 50% of all queries soon.
Improve Your Customer Reach With These Addiction Marketing Tips
Reaching the widest possible audience with your addiction marketing strategy isn’t just important for your facility, it has the ability to save thousands of lives.
Make sure you get your marketing right by keeping these tips in mind.
Have any questions about your business’ marketing plan? Feel free to get in touch.
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