Tasting consistent success in a stiffly competitive real estate business segment can be a tough task. But some realtors do succeed in getting their demanded prices for listings irrespective of locational factors. This is because they make a bold and stylish statement of their listings through tantalizing videos whose visual appeal and presentative ingenuity charm the customers strongly.
Research has emphasized that listings with professional videos secure 400%+ more inquiries than simple ones. You can also capitalize on the popularity of informative videos to penetrate crowded markets and generate high converting leads.
5 Proven Tips And Tricks For Creating Professional Videos For Real Estate Business
Effectively harnessing the transformative power of videos for making sales regularly needs your attention to some proven tips for creating immersive, head-turning videos. The 5 most actionable of them have been discussed below to hone your listing’s competitive edge.
Start Filming After Staging The Property
Prospective buyers prefer to see staged homes. For better performance, furnish the property before filming. If empty spaces are there, focus on craftsmanship to mask the absence of interior detailing.
Viewers like to walk through interiors more to visualize what it would be like when they shift in. Refrain from lingering on exterior shots for long. Hire the services of an interior designer who can brainstorm with a video artist to decorate the property aesthetically. Accentuate key areas of décor with props to help viewers feel how they can optimize the space.
Pace The Video Walk Through sensitively
Real estate video is not a medium to showcase the artistic brilliance of a videographer or graphics artist. Instead, its purpose is to cater to the needs of the potential buyer from a purposeful perspective so that s/he can make an informed decision even before stepping into the property in person.
This calls for putting yourself into the shoes of a buyer and appreciating the things that you would look for when shelling out money for a property. Make the best spaces stand out by pacing the walkthrough properly. Have smaller but captivating shots of large rooms or spaces. Segue into the shots sequentially to hold the attention of the viewer and make them crave more visual information. This shall allow showcasing the room detailing in a better light.
Refrain from wasting time by making the camera wander protractedly through halls and other areas that facilitate the transition. Such distraction will adversely affect engagement.
Edit Video In Professional Manner With A Feelable Personal Touch
The success of a video depends significantly on the professional manner in which it has been edited. Using a real estate video editor with intricate features, you can create videos that appeal to viewers and get them interested not just in the property but also in the whole brand. When you create real estate videos, do not rush to show your firm’s logo at the start. Build the mood with an enchanting video storyline that will weave thrill and excitement around the content that is slated to appear. Showing texts too early can also dampen the script’s fascination.
Audio is a must for any video. Engrossing narration in an authoritative tone convinces viewers more. They want someone knowledgeable to handhold them through the entire space. Atmospheric music in the background will sustain the interest. It should not be too loud to drown the voice-over. Each area of the property should be well-lit with artificial lighting effects.
Thoughtfully edited and polished videos always pay off in multiple ways, which you may not have thought of. In contrast, shabbily stringed video footage will give the irreparably wrong impression about your commitment to serve customers optimally. Through word-of-mouth promotion, your reputation can be bolstered or tarnished. It all depends on how well you leverage the power of editing to render the ad video state of the art.
The hallmark of a nicely edited video is the abundance of shorter scenes in higher frequency compared to longer scenes in fewer numbers. While editing, attention should be paid to highlighting important spaces in sunlight and artificial light. Also, pathways for the influx of natural light inside the home should be shown properly. Customized background visuals as well as supporting text make the content believable. Descriptive headers will intuitively improve click-through rates.
Video editors hired by you must ensure that the content is optimized for SEO. For this, all those vital aspects must be targeted, which will help the promotional video rank higher in local results for all relevant search engine queries. The keywords and important marketable phrases mentioned within the text of videos must find a place in the video tag, title as well as meta description.
Use Drone Footage For Showcasing Outdoor Scenes
It is important to highlight the curb appeal of the property to excite passion among prospective buyers. The exteriors of the estate should correspond to the living standard of the future occupants. There is no better way to put this in perspective than incorporating drone footage of property in the video. Scenes shot at ground level only no longer impress customers fully.
You can insert the panoramic footage at the conclusion of the video. Alternatively, you can offer glimpses of the same while the walkthrough starts focusing on windows or veranda. The drone shots also offer convincing views of the property’s proximity to a public road, park, school, and other amenities of social or familial importance. Views of the property from the street show the liveability index comprehensively with decks, driveways, gardens, and other external amenities.
Add A New Dimension with 3D Virtual Walkthrough
Real footage instills belief in customers about agents’ claims related to the property’s upscale appeal. However, when possible, 3D architectural walkthroughs must be included in the video to facilitate visualization in a photorealistic manner. Layouts and designs can be aesthetically presented with 3D. The customer need not stretch his interpretative imagination too much like a virtual rendering of actual space is available for experience.
You can easily develop an emotional bonding with an audience by combining 3D modeling and animation with storytelling. 3D complements your marketing strategy like nothing else by converting leads faster. The customer need not rack his brain to understand the inscrutable 2D blueprint of property as a realistic version is available in 3D for visualizing from all possible perspectives.
3D portrayal in real estate videos builds the confidence of buyers by accurately and engagingly capturing each detail of the layout. Superb camera composition and the presence of a consistent theme will motivate viewers to share the video on social platforms also. You can reach out to a wider audience who can feel the constructed space even if building work is in progress.
Conclusion
A professional real estate video is a replacement for a tour done in person by a prospective buyer. You must leverage the latent power of modern video editing tools to bridge the gap between the aspiration of buyers and possible reality after possession. Promotional videos help you share your firm’s core values, personality, and brand image, which offer future buyers strong reasons to trust you.
Generate buzz and interest around your listing with compelling, visually tantalizing videos that exhibit the unique aspects of your listed property. If you plan to upload the real estate videos on YouTube, ensure that annotations are used for capturing leads. This will inspire viewers to continue watching other content posted on your site.
Why Video is so Important for Real Estate Marketing