A place for real estate professionals to learn about digital marketing

Are you in the process of selling your house? If so, a great way to maximize its exposure is to market it online. Research shows us that 44% of recent house buyers say their first step was to look online for properties that were for sale. This compares to just 17% whose first step was to contact a real estate agent.

When it comes to selling your house, the Internet can be your best friend. With the right strategies and techniques, you can showcase your house to thousands of interested people in your area. In this blog post, we’ll take a closer look at five valuable tips for marketing houses online. Keep reading!

1. Hire a Professional Photographer

A picture speaks a thousand words—this saying is particularly true when it comes to selling houses online. The best way to show off our home’s best angles and assets is by hiring a professional real estate photographer. 

Ensure that there are sufficient photos of the house so that prospective buyers can feel that they know every corner of the property. Before this step, it’s also worthwhile to declutter and tidy your home or even complete any necessary home improvements. These photos should show your house looking perfect.

2. Create a Website for Your House

It’s not as uncommon as you might think! On this website, you can post photos, a video walkthrough, a drone video, and even a 3D tour. A website can be easily shared on social media and through search engines like Google, so you’ll be able to encourage people to check out your property easily.

3. Promote On Social Media

Almost three-quarters of Americans today use some type of social media. If you are looking to reach a massive audience (or even target a specific demographic) then social media marketing is perfect. You can simply share photos and information about the property, create an advert, or go a step further and create a specific page (then invite people to join).

4. Purchase a Banner Ad

This is another great way to reach a wide audience and to target the type of online consumer that you wish to target. Here, it is possible to hyper-target the people likely interested in buying your home, ensuring that you get the best ‘bang for your buck’ in terms of marketing spend.

5. Use Online Classified Ads

Craigslist or eBay are good examples of classified websites where you can increase exposure for your house. By paying a small amount of money, you can easily increase the number of people who will see your posts, thus making it more likely to generate interest and bids.

Of course, another great option for selling is to sell your property as is.

Great Tips for Marketing Houses Online

Marketing houses online is becoming a more popular and viable option. If you are looking to test the water or locate serious buyers, the Internet is the place for you.

Like this blog post on a digital marketing strategy for selling your house? Be sure to check out our other interesting articles on our blog post today.